Our video course teaches branding with a quick & seamless approach to help identify what makes your company unique and build an authentic, eye-catching, and impactful brand around it.
Created for small businesses and entrepreneurs looking to
Differentiate | Add value and credibility to your product or service | Build brand affinity | Cultivate a community | Amplify customer demand
What You’ll Learn
Research & Discovery
Learn how to conduct an audit of your business and discover the key pillars of your identity through guided conversations and analyzing the competitive landscape and target audience.
Messaging
Understand the importance of a consistent messaging, and identify the key messaging elements your brand needs — voice & tone, messaging pillars, tagline, etc.
Drafting Concepts
Uncover sources of inspiration — other brands, art, or even everyday objects — and find out how to create a mood board. Hear tips on translating this research into your visual identity, and revising it to perfection.
Creating Guidelines
Determine the rules you’ll use to maintain your branding across a wide variety of applications, from color palette to typography to hierarchy and more.
Brand Applications
Identify where you’ll apply your brand and get advice on best practices for creating deliverables such as a website or social media content.
Real-Life Examples
Worksheets
Consultation Add-On
Real-Life Examples Worksheets Consultation Add-On
