*Disclaimer: The logos on this page have been converted to a duotone color scheme for the purpose of this presentation. Not all the logos we design are pink and black ;)
We see thousands of logos everyday, and behind each logo is a long and hard-worked marketing strategy. What makes some more memorable than others? Although marketing strategies are an important part of the process, without a duality in the design process, we are left with numbers and no real answer, because an emotional encounter isn’t quantifiable.
That is why we focus on identifying the visual language that best triggers our audience’s heartbeat. Showcased is a collection of logos we designed for companies and organizations that range in their operations and industries. Though the clients differ, the logos have one thing in common, a heartbeat that made someone stop and look. We design first as an artist and then as a marketer, because at the end of the day, a design doesn't measure heartbeats through an EKG.