In a market saturated with synthetics, plastic, and chemicals, Ormega looked to do the opposite. A name derived from the Spanish word for “ant,” the brand wanted to make a statement about the small forces that come together to create powerful change.

By designing 100% natural clothing from materials, to dyes, threads, and even waistbands, Ormega looked to tell a new story of activewear. The goal was to show that all-natural can do more for the wearer’s health while protecting the earth and the life of the fabrics themselves. The brand wanted to inspire sustainability and exploration for targeting rugged adventurers, conscious consumers, and wellness advocates alike.

Through the branding process, we were faced with the challenge of finding a successful way to dovetail the organic roots of the fabrics with the innovative approach of the brand as a whole.

We created a logo inspired by the ant with clean lines while still maintaining an organic feel. The color palette was meant to reflect the all-natural dyes, mixing warm and cool tones. The typography was built to look utilitarian, sturdy, and clean while the photography championed nature, all ringing true to the brand’s natural but modern feel.

Messaging needed to come through in a matter-of-fact, transparent way, while staying centered on the brand idea of coming from earth’s most ancient sources. We stayed away from greenwashing and chose to deliver the message as directly as possible. Even the more technical aspects related to fabric construction or function needed to be communicated in the most no-frills way.

All of this was then reflected on the website, with a balanced approach for displaying educational info, the brand story, product information, and lifestyle. Since Ormega came to us with lots of bold new ideas, the goal was to showcase them in a logical and honest way without overselling.