Adobe for Business

Website overhaul

Adobe for Business offers a comprehensive suite of products spanning content, analytics, and workflow management. We redesigned the website to extend Adobe’s company-wide rebrand while reimagining how products are showcased and features are communicated. To do this, we developed a diverse portfolio of fictitious brands to reflect Adobe’s enterprise customers, using them as storytelling vehicles for engaging, intuitive feature demos that clearly demonstrate the power of each product. Below are a few highlights.

Commerce Optimizer

Firefly Custom Models

Besides rolling out refreshed existing pages, like Commerce Optimizer and Firefly Custom Models seen above, we launched products like Adobe’s AI-led solution for content creation and personalized campaigns.

GenStudio for Performance Marketing

Advertising

Sometimes video says it best. See how we leveraged our SecurFinancial brand and used storytelling to bring the Adobe Advertising product demo to life.

The results speak for themselves.

Business.adobe.com outperformed 2024 product launch benchmarks with +193% website visits and +144% video views. We exceeded engagement goals, delivering a 75% video completion rate and 88% engaged visits (vs. 60% and 70% targets)

September 2026
Role: Senior Art Director