Dr. Aditi Nerurkar is a Harvard physician with an impressive background in speaking and news correspondence. Beyond her title as a physician, Dr. Aditi found herself increasingly drawn to speaking and making media appearances, looking for more impactful ways to share her medical expertise with the public. After practicing as a physician for 20 years and gaining momentum through her roles as news correspondent and speaker, Dr. Aditi wanted to pivot her brand from practicing physician to media personality, inspiring others through her media presence.

We determined her target audience by studying each of her spheres of influence: Dr. Aditi’s academic colleagues who aligned her as a thought leader, her audience for talks at corporations and organizations, and the daily learners and community builders who would make up her social media following.

The story we wanted to tell brought attention to Dr. Aditi’s unique position at the intersection of medicine and wellness, leveraging her position beyond that of a typical physician. Her distinct persona pointed toward a clear brand identity and message, centering around a well-informed but down-to-earth, integrative, and tenacious image.

In line with Dr. Aditi’s moxie, we landed on a vibrant color palette that played to the enthusiasm and warmth that was apparent to her audiences and collaborators. She wanted a modern, energetic, and uplifting feel, so vivid gradients and sleek design were key. The brand we created for Dr. Aditi was built around the brand concept of “A Personal Revolution,” for those in the relentless pursuit of better. To reflect that revolution, we opted for design that felt optimistic and inspirational.

November 2021

Role: Brand Identity, Positioning, Messaging, Logo Design, Website, Social Media Design