https://www.anastasiasalazar.com/work daily 1.0 2026-03-31 https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570147350104-47WUH81W31AKYF7HJP19/Anastasia-Salazar-Ltd-Website_Google-Play_Gif.gif Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1499707370255-6C6H0OXOQSJ3UJVGZ6YP/TW_APR_NO5_V2.1-1920x1080.jpg Work - Twitter Anniversary: Branded Graphics With Custom Typography On the verge of Twitter’s 11th anniversary, the company wanted to make their mark in a big way — but they wanted to do so in a manner that would deliver a personalized experience to their users. To encourage them to join in on the celebration, Twitter decided to create custom notifications honoring the anniversary of when they first joined Twitter. To create a truly festive experience, we worked with the design team at Twitter to develop handmade, typographic numbers in vivid brand colors that would instantly catch the eye of their audience when placed in their feeds. The 'Twitterversary' Project was an exploration of elementary materials where the primary focus was to create an aesthetic that was both fun and delicate, textured and seamless. Brightly colored card stock, scissors, and hole punches contributed to a sense of childlike playfulness, while simultaneously delivering a sophisticated result that was alluring to everyone from design experts to novices. In today’s world of graphic design, the vast majority of images consumed by the public are created digitally. Taking a step back and starting with the basic art materials that make design so tangible in the first place allowed us to create graphics that were wholly unique and memorable far past when they appeared in users’ feeds. April 2017 Role: Typography, production/crafting, photo retouching https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1516523302921-LFH7SYASDYD4RKA9JGDK/Allbirds_Product-Page_Mockup_v2.png Work - Allbirds: Web Design & Digital Asset Creation Allbirds — a company that offers shoes made of premium natural materials — approached us in search of a design partner that could help them revamp their web and digital presence, all while sticking to the tight turnaround cycle that retail companies know so well. Our team was given two directives: showcase “the world’s most comfortable shoe” in a way that would accurately preview what consumers would find in the box, as well as foster a sense of connection among their target audience of Millennials. In order to achieve this, we knew we would need to find a balance between the sleek, minimalist design of the product and a sense of playfulness that would stand out to consumers amidst a market saturated with a clean, modern — and, at times, cold — aesthetic. With this in mind, we developed a geometrically-inspired visual story that heavily emphasized the product, while charming illustrations and highly-expressive, action-packed images added a sense of levity. The concept was readily embraced by Allbirds’ in-house marketing team, and in keeping with the pressing timeline, our designs were soon live on their homepage, product page, and partnerships page, as well as their digital event invitations and newsletter, displayed above. Ultimately, the updated web pages and marketing assets engaged the audience by allowing them to imagine themselves exploring life’s everyday adventures with Allbirds. October 2017 Role: Web/digital design, layout, image selection, photo retouching https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1582232727450-797JU4DROX2WXR8T2DYA/H%26H_Vol-1_Event-photo_5215_V2.png Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1606865392707-3YSSMMY4MTFFOCF1PDTR/200930_Vessel_Seize-The-Day_8_V1_1059_small.png Work - Vessel Brand Photography Vessel Health is a company on a mission to help people feel, perform, and live better with the help of their wellness trackers. Their subscription product allows you to regularly test your nutrition levels at home, view health reports on your phone, get a customized wellness plan, and track your progress along the way. After consulting Vessel through the initial rebrand process in collaboration with the creative agency Ammunition, they still needed creative direction for their brand photography before it was ready to launch. We chose to do a series of body portraits that would help represent specific health goals in the Vessel app (like fitness, focus, and sleep) and be versatile enough to leverage across multiple channels: their website, advertising, social media, and most all other brand placements. They wanted a timeless and minimal look that was aspirational yet also approachable. To embody this feel, we knew the cast would need to be relatable to and representative of their target audience. We were very deliberate with casting, hiring diverse folks who look like people our audience could see themselves being friends with: tattoos, facial hair, smile lines, and all. Our hair and makeup went in a similar direction — it was natural and organic, but still polished and clean. When it came to lighting, we wanted the photography to pick up on the natural highlights and shadows of the body while also conveying vibrance and energy. As the photoshoot was nude, we took extra steps to ensure that it felt tasteful. Although it initially added a challenge to our poses and compositions, these constraints ultimately provided us with some creative shots we couldn't have captured otherwise. Our background transitioned among three brand colors that lent themselves well to overlaid copy and graphs, which we knew would figure heavily in the design of the app and website. The final images we chose were expressive, optimistic, and candid. We caught moments that were genuine and natural — a must for a company that offered such a personal service. September 2020 Role: Art Direction Credits: Photography - Carmen Chan Makeup - Nova Kaplan Hair - Jess Switzer Production - Mariano De La Torre and Ben Ganz Photo Assist - Gabe Nivera DIT - Victor Rodriguez https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1555541197266-IGBD535N9D4Z64LKOBU7/1_OO-iofgoSGzZPwD-iAAtGw.png Work - Facebook: Event Branding & Environmental Design for F8 Conference For Facebook’s annual conference, F8, we chose to make community — one of the company’s core values — the center of our design concept. To accomplish this, we closely collaborated with Facebook’s internal public relations and creative teams, as well as external vendors, to craft a visual story that accurately reflected the brand and conference. We ended up creating a vibrant, dynamic visual system that used orbs, patterns, and motion graphics to conjure the image of community members coming together — a design that could be consistently applied across different materials, but was still flexible enough to be tailored to each individual use. One area of focus for us in particular was presentation preparation. Not only did we customize the template deck for speakers and their respective content (as seen above); we helped them distill complex information on highly technical subjects into smooth-flowing stories through succinct bullet points, personal anecdotes, and eye-catching visual aids. The end result was an event with polished, cohesive visuals that supported the brand and company values as well as a series of valuable, seamless presentations that informed and engaged audience members. May 2018 Role: Art direction, storyboarding, presentation design, iconography, artwork, concept development, and content development https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1642040166568-J7GOYVJ2IYF2F8RQ2Q3H/8S1A8731-Edit.jpg Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1663614407710-QPZCMA8MAHXUMMC980N9/10-ASL-Web-Design-Health-Startup-Vantis-V1.png Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1714693399750-TOFA7HX5P3FHPZ83WYLZ/1-Embodied-Truth-Healing-Web-Design-Homepage-Desktop.gif Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1676492996941-IFE5ZQPNCPOZ24AROH53/C15-TF-WD-Mockup-Assets-V1-140223_cover-image.png Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/e91f12b5-1c9d-4c23-961b-2e3b5aca3912/2000x1000.png Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/69103200-8952-44d1-933f-8a10165b3bdb/Anaplan_Holiday-Postcard_US_v2-1.png Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1713402426323-CYUNERQNMZU6DXFBSIK2/Anastasia-Salazar-Ltd-Design-Agency-Logo-Sorella.png Work - Logo Design If there’s one aspect of your brand where you don’t want to cut corners, it’s your logo. Logos are often the first impression consumers have of your brand, and if yours doesn’t stand out, it might just be their last impression. The challenge is, we see thousands of logos everyday, and behind each one is a company that has put in a lot of effort toward catching their target audience’s eye. So what makes some logos more memorable than others? Although market research and strategy is an important component of a great logo, it’s not everything. The best logos instantly communicate the look and feel of your brand, and perhaps even more importantly, evoke a strong emotion from the person who sees it. That’s why I focus on identifying the visual language that both captures your brand essence and speaks to your audience on a gut level. I design as both a marketer and artist, because at the end of the day, great design can’t be measured by KPIs alone. Showcased below is a collection of logos I’ve designed for companies and organizations ranging from restaurants to tech startups to nonprofits and more. Though the clients differ in their operations and industries, the logos have all been designed with the goal of clearly expressing brand identity as well as emotionally resonating with the audience. *Disclaimer: The logos on this page have been converted to a duotone color scheme for the purpose of this presentation. Not all the logos I design are pink and black ;) https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570133908800-5EPSB9Z910L61WL21F77/web-mockup-V3-front.png Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570141828616-0LL5V0EXX4ZQH16CN89N/Anastasia_Salazar_Studio-Capabilities_2019_V4-31.jpg Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570134467403-GHFC4J9QCJHE2OZD96MY/web-mockup-V2-left.png Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570142021582-JBQSK9PI5T3KZTAXJLQP/Anastasia_Salazar_Studio-Capabilities_2019_V4-cobranding.jpg Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570134539105-56IBTQRN6S2ENVWT9HA4/web+mockup+V1-right.png Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570135805890-Z1USWT9XBGOX1OACN9O0/GOOGLE+PLAY+MGD_ROUND5_ANGLE+2_BEST+ENDCAP_01_PRINT.png Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570136301467-5BSDM1SYBFSQPST34BG6/image25.jpg Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570141398424-QVK6BMOPCXCPA0UIOHP8/image2.jpg Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570136170508-M8EKXUZDE6VZO5HUHSKO/image31.gif Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1570141409272-TLLL4AMB9LB7GAQM0UIV/image3.jpg Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/ed3091ea-6bdd-4a9f-b51d-bd096fa417a3/Anastasia-Salazar-Ltd-Casa-Hechizos-Branding-1 Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/03d4e36c-bf68-476b-9dec-ffa1a04ed418/Anastasia-Salazar-Ltd-Casa-Hechizos-Branding-3 Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/8a9069a4-1673-43f6-8c45-06ada80e1a0a/Anastasia-Salazar-Ltd-Casa-Hechizos-Branding-5 Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/988d0bac-f6ab-4cc9-8906-eba52fc8da5f/Anastasia-Salazar-Ltd-Casa-Hechizos-Branding-6 Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/77f77ddb-0822-4965-9321-e8553a84ca6b/Anastasia-Salazar-Ltd-Casa-Hechizos-Branding-7 Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/518e8e62-ceab-4958-aa6b-b2b4f278cf4f/Anastasia-Salazar-Ltd-Casa-Hechizos-Branding-8 Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/d2375894-055f-4a9a-8d66-f4d59c1c6c0c/Anastasia-Salazar-Ltd-Casa-Hechizos-Branding-9 Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/ce269a99-c50b-4912-9105-5995bd957b9e/Anastasia-Salazar-Ltd-Casa-Hechizos-Branding-10 Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/49dc24db-f0a7-40bb-9f75-77ef71b7e237/Anastasia-Salazar-Ltd-Vantis-Web-Design-Case-Study-1 Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/da23d368-870e-433a-a222-99f324b99b3c/Anastasia-Salazar-Ltd-Vantis-Web-Design-Case-Study-2 Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/7b78d6ae-0da4-4ec4-b30a-0ffc67080826/Anastasia-Salazar-Ltd-Vantis-Web-Design-Case-Study-3 Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/4f8d6e6f-c4cb-426a-8913-3fb4cb907254/Anastasia-Salazar-Ltd-Vantis-Web-Design-Case-Study-4 Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/050bc621-90ab-4524-9d8e-b8e75a62c862/Anastasia-Salazar-Ltd-Vantis-Web-Design-Case-Study-5 Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/2e5ae7dd-e633-4a22-a981-57038d435c66/Anastasia-Salazar-Ltd-Vantis-Web-Design-Case-Study-6 Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/95493071-be53-4953-a210-cd4decc0bed7/Anastasia-Salazar-Ltd-Vantis-Web-Design-Case-Study-7 Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/4a0893ba-5e5f-4656-a5a7-426baefa0c8f/adobe+cover+gif.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/b2bf1f6e-c456-45a2-aec8-647e0af47bd6/Views_01-v2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/b47bb5ec-4434-4808-8255-df21454abe8b/Anastasia-Salazar-Adobe-for-Business-V1-230126.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/39969700-5a0e-427c-b12c-03a13b29bb6c/Riverflow+3.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/93257ea0-97d5-40da-9a96-a6f305f3eb85/Riverflow+4.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/a2b9dffc-0db4-4227-bf33-f0848dbd4e47/Anastasia-Salazar-Adobe-for-Business-V1-230126+%5BRecovered%5D.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/41af96f0-6122-40db-ae8a-c40574122fd6/Tab+1+-+Easily+train+custom+models.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/14b426a2-f30a-435b-827d-e0ccd4098a3a/Tab+3+-+Integrated+workflows.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/79295f4d-d79f-4d25-9f24-ad595f48cdc9/GenStudio+for+Performance+Marketers.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/8dd56084-ea99-4f59-8412-c17a27500d8b/2+Tab+animation+2.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1f6da4a0-681b-4f0b-807a-f30611c218e3/2+Tab+animation+1.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/5b9706c7-897f-4bd7-8cac-aebe56e1dc69/2000x1000.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/7ecff977-6555-44b0-922f-222b35e5dab5/Tab+1+-+content+management.gif Work https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/81468363-4324-4851-8329-0c13ff604bbf/Tab+3+-+Campaign+management+%282%29.gif Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.anastasiasalazar.com/open-up daily 0.75 2022-12-13 https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508286095392-T77FACL20DZ2RI9VC47X/IMG_3332V2.jpg #OpenUp - Facebook: #OpenUp Campaign #OpenUp is a human resources internal initiative at Facebook that seeks to reduce the stigma and open up the conversation around mental health. It is a call to action and speaks the voice of a friend encouraging people to understand themselves in a new way and to connect over each others' stories and challenges. The campaign which included the logo, sticker, posters, banner, environmental design and digital assets aimed to drive awareness to the resources and support available. We designed two butterflies from every continent around the world (with the exception of Antarctica) to use metaphorically in our visuals and represent a vision of inclusivity. We tried to keep an accurate representation of butterflies in their natural state as much as possible as they appear to ‘open up’ from the structure of the logo and flutter down the halls of Facebook. October 2017 Role: environmental design, creative assets, artwork https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508286095392-T77FACL20DZ2RI9VC47X/IMG_3332V2.jpg #OpenUp - Facebook: #OpenUp Campaign #OpenUp is a human resources internal initiative at Facebook that seeks to reduce the stigma and open up the conversation around mental health. It is a call to action and speaks the voice of a friend encouraging people to understand themselves in a new way and to connect over each others' stories and challenges. The campaign which included the logo, sticker, posters, banner, environmental design and digital assets aimed to drive awareness to the resources and support available. We designed two butterflies from every continent around the world (with the exception of Antarctica) to use metaphorically in our visuals and represent a vision of inclusivity. We tried to keep an accurate representation of butterflies in their natural state as much as possible as they appear to ‘open up’ from the structure of the logo and flutter down the halls of Facebook. October 2017 Role: environmental design, creative assets, artwork https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508283588521-CI6GHBQD0WQW3TYNCDC2/FB_OpenUp_1920_1080px_Logo_Url_Gradient.png #OpenUp https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508282194891-G0Z0I4RYYAEEBX9504VF/IMG_3294V1_V4.jpg #OpenUp https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508369890991-0F1AZR95AXFZY5JB6Z1K/FB_OpenUp_Poster_Wall_Mock_V2.jpg #OpenUp https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508285927427-WMF7HDOACAJ85WH5NBO7/IMG_3337_V3V4.jpg #OpenUp https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508285262179-79HVOKT83YLYUS7B34OT/IMG_3311_V5.jpg #OpenUp https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508281725160-65GGGBZF2LE0HZJHZCY0/IMG_3304-2_V6.jpg #OpenUp https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508373113313-XQ9MH1IUBP81EUFWE1V3/IMG_2314_V3.jpg #OpenUp https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508277789376-QESXAPQWDUQ4VAF3ZO9T/IMG_3304-2_V3.jpg #OpenUp https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508286384674-GFH61U494T4LR7UVHMXA/FB_OpenUp_Print_Banner_DWS_V1.jpg #OpenUp https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1508365046296-YLWU2894CU07W2EIAXWO/FB_Open-Up_Sharing_A_V2.png #OpenUp https://www.anastasiasalazar.com/design-blog daily 0.75 2026-02-13 https://www.anastasiasalazar.com/design-blog/rebrand-coming-soon monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/f62d852c-d0e4-42bb-938a-1276df726f52/ASL-Rebrand-2025-Coming-Soon-Post-v1-301025_Blog-07.png Design Blog - 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5 Things Your Brand Identity Should Have https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1591030470173-ZFK3A2WSDT7R9EC8LUVV/ASL-Design-Blog-5-things-your-brand-identity-should-have-logo Design Blog - 5 Things Your Brand Identity Should Have https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1591030511742-IEK5W1G7H672RD82Z4M7/ASL-Design-Blog-5-things-your-brand-identity-should-have-color-palette Design Blog - 5 Things Your Brand Identity Should Have https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1591030539570-Q83GMQSSIZOBYRTHTQZR/YFYI_Brandbook_Select-page_mockups_v1-04.pngASL-Design-Blog-5-things-your-brand-identity-should-have-typography Design Blog - 5 Things Your Brand Identity Should Have https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1591030788363-ZYAPHKXN2TD6GIAWHVF1/ASL-Design-Blog-5-things-your-brand-identity-should-have-layouts Design Blog - 5 Things Your Brand Identity Should Have https://www.anastasiasalazar.com/design-blog/category/logo monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/typography monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/design+trends monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/Earth+Day monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/business+swag+ideas monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/branding monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/San+Francisco+Design+Week monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/brand+identity monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/brand+refresh monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/brand+design monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/rebrand monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/colors monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/holidays monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/swag+ideas monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/fonts monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/corporate+swag+bag+ideas monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/brand+identity+color+palette monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/how+to+start+a+design+agency monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/design monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/How+to+start+a+design+agency monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/branding+trends monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/branding+examples monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/rebranding monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/business+gifts monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/corporate+holiday+gifts monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/holiday+marketing+ideas monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/brand+identity+examples monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/how+to+start+an+agency monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/entrepreneurship monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/sustainability monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/Q%26A monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/how+to+choose+a+color+palette monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/color+theory monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/marketing monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/environment monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/typefaces monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/design+agency monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/Entrepreneurship monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/holiday+marketing monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/color+palette monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/brand+colors monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/starting+your+own+agency monthly 0.5 https://www.anastasiasalazar.com/design-blog/tag/business+swag monthly 0.5 https://www.anastasiasalazar.com/sandy-ui-design daily 0.75 2025-02-27 https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1601932101796-NT7H7QXIXHXPLGW4AUUS/Sandy-UI-Design-SaaS-Platform-Dashboard.png Sandy UI Design - Sandy UI Design Sandy is a freelance management platform designed to help companies find, manage, and pay teams of expert freelancers all in one place. They reached out to us to help design the talent side of their SaaS platform and go to launch. We first worked on a UI style guide to help define their digital aesthetic and create a system that would allow the platform to be quickly made and easily scale. For their look and feel, we wanted to match their messaging which was edgy, quippy and a modern tone of voice and felt authentic to their team. However, their past visuals had a very safe, corporate feel that felt disjointed. To make the visuals more cohesive, we expanded their color palette to include a bright variety of tones and introduced a photography style that focused on the users but in as style that gave a nod to Sandy’s ad agency side of the business— with flash photography and bold compositions. We also wanted to show a mix of personal/human in contrast with a digital look since Sandy’s product is part freelance community and part state of the art team building technology. One way we showed this was through the mix of typefaces, one being more expressive and quirky and the other being more uniform and common for websites (in digital places). Another way we showed this was through a custom icon set that had playful faces, and decorative embellishments included while still being instantly legible. Once their UI style guide was done, we moved onto the platform design. Sandy was on a tight budget and timeline and was looking for a truncated UI design process to meet the realistic circumstances. We took their written content outlines and created templates based on grouped information before applying the templates across all talent user pages. Above are a few examples of some of the page designs. The main goals as a talent user was to be able to create a profile, check on project statuses and get paid. Our design allowed these functions to be as easily accessible as possible with a simple and minimal layout, while adding some moments of delight through messaging and visuals. The end result was an agile and modern platform that worked for Sandy’s limitations and future plans of expanding while still highlighting their people based approach and high-tech software. May 2020 https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1601932101796-NT7H7QXIXHXPLGW4AUUS/Sandy-UI-Design-SaaS-Platform-Dashboard.png Sandy UI Design - Sandy UI Design Sandy is a freelance management platform designed to help companies find, manage, and pay teams of expert freelancers all in one place. They reached out to us to help design the talent side of their SaaS platform and go to launch. We first worked on a UI style guide to help define their digital aesthetic and create a system that would allow the platform to be quickly made and easily scale. For their look and feel, we wanted to match their messaging which was edgy, quippy and a modern tone of voice and felt authentic to their team. However, their past visuals had a very safe, corporate feel that felt disjointed. To make the visuals more cohesive, we expanded their color palette to include a bright variety of tones and introduced a photography style that focused on the users but in as style that gave a nod to Sandy’s ad agency side of the business— with flash photography and bold compositions. We also wanted to show a mix of personal/human in contrast with a digital look since Sandy’s product is part freelance community and part state of the art team building technology. One way we showed this was through the mix of typefaces, one being more expressive and quirky and the other being more uniform and common for websites (in digital places). Another way we showed this was through a custom icon set that had playful faces, and decorative embellishments included while still being instantly legible. Once their UI style guide was done, we moved onto the platform design. Sandy was on a tight budget and timeline and was looking for a truncated UI design process to meet the realistic circumstances. We took their written content outlines and created templates based on grouped information before applying the templates across all talent user pages. Above are a few examples of some of the page designs. The main goals as a talent user was to be able to create a profile, check on project statuses and get paid. Our design allowed these functions to be as easily accessible as possible with a simple and minimal layout, while adding some moments of delight through messaging and visuals. The end result was an agile and modern platform that worked for Sandy’s limitations and future plans of expanding while still highlighting their people based approach and high-tech software. May 2020 https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1599168039149-FMJBILZ9BBX0PHLJA3MK/ASL-Website_Sandy_Case-Study_V1-10.png Sandy UI Design https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1599599299544-TU3CJ55YMD896ITUS1FD/ASL-Website_Sandy_Case-Study_V1-11.png Sandy UI Design https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1601931543427-NGQFB67DWRSZ6MAFZEY2/Sandy-UI-Design-SaaS-Platform-Dashboard.png Sandy UI Design https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1599595830738-WQWOYTKLOQ8O2F3U0SHL/ASL-Website_Sandy_Case-Study_V1-09.png Sandy UI Design https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1599595847460-LR5WIN6K8N7GXK2BFJ4S/ASL-Website_Sandy_Case-Study_V1-13.png Sandy UI Design https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1599606803832-1U7Z9DLDBNVO9EPTK2F3/ASL-Website_Sandy_Case-Study_V1-14.png Sandy UI Design https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1599607433501-BTLVOW2XV31D204Z9RQT/ASL-Website_Sandy_Case-Study_V1-03.png Sandy UI Design https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1599607539545-0ANMGRB2FJGXKHQSQ3IB/ASL-Website_Sandy_Case-Study_V1-02.png Sandy UI Design https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1601933422829-D404JAUYXR7HJ6O05QI2/ASL-Website_Sandy_Case-Study_V1-01.png Sandy UI Design https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1599608091005-6XUHO2956ELSBWURYF81/ASL-Website_Sandy_Case-Study_V1-12.png Sandy UI Design https://www.anastasiasalazar.com/sisu-employee-swag daily 0.75 2026-02-21 https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1599773559771-IHR4S2FQIQD197KBKSAB/Sisu-Pin-Mockup-year-1-with-backing-v2+copy.png Sisu Swag - Sisu Swag At Sisu, a San Francisco-based company that has created a world-class diagnostic platform for structured data, they’re not just focused on providing a great customer experience — they also strive to offer an excellent experience for their own talented team members. Consequently, the company is always looking for ways to show gratitude for and foster a sense of community among employees. As part of our ongoing partnership with Sisu, they came to us for a set of company swag, which ended up including employee anniversary pins, kids’ T-shirts, and a baby beanie. To make sure the products we designed felt authentic to the team, we drew inspiration from various elements within the organization. The custom lapel pins — a set of four to be given to employees on their work anniversaries — incorporated a varsity theme, a nod to Sisu’s tradition of greeting new employees with “Welcome to varsity.” We captured that team spirit with energetic imagery and fun insider details, like company-specific catchphrases and the CEO’s penchant for giving everyone high fives after all-hands meetings. To show appreciation for the parents at Sisu, we also created toddlers’ T-shirts and baby beanies for their children. We gave a shout-out to the company’s tagline, “the fastest time to why” — reflecting Sisu’s ability to go beyond simply churning out data to provide meaningful diagnostics quicker than anybody else — with the T-shirt copy, and paired it with playful patterns and graphics made of the company logo. Beyond just designing the company swag, we helped get it produced, working with local vendors to create high-quality products that felt personal and thoughtful, all the way from ideation to execution and delivery. June 2020 Role: From ideation to production https://images.squarespace-cdn.com/content/v1/51eb2c50e4b077fcc27c03f5/1599773559771-IHR4S2FQIQD197KBKSAB/Sisu-Pin-Mockup-year-1-with-backing-v2+copy.png Sisu Swag - Sisu Swag At Sisu, a San Francisco-based company that has created a world-class diagnostic platform for structured data, they’re not just focused on providing a great customer experience — they also strive to offer an excellent experience for their own talented team members. Consequently, the company is always looking for ways to show gratitude for and foster a sense of community among employees. As part of our ongoing partnership with Sisu, they came to us for a set of company swag, which ended up including employee anniversary pins, kids’ T-shirts, and a baby beanie. To make sure the products we designed felt authentic to the team, we drew inspiration from various elements within the organization. The custom lapel pins — a set of four to be given to employees on their work anniversaries — incorporated a varsity theme, a nod to Sisu’s tradition of greeting new employees with “Welcome to varsity.” We captured that team spirit with energetic imagery and fun insider details, like company-specific catchphrases and the CEO’s penchant for giving everyone high fives after all-hands meetings. To show appreciation for the parents at Sisu, we also created toddlers’ T-shirts and baby beanies for their children. We gave a shout-out to the company’s tagline, “the fastest time to why” — reflecting Sisu’s ability to go beyond simply churning out data to provide meaningful diagnostics quicker than anybody else — with the T-shirt copy, and paired it with playful patterns and graphics made of the company logo. Beyond just designing the company swag, we helped get it produced, working with local vendors to create high-quality products that felt personal and thoughtful, all the way from ideation to execution and delivery. 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