Here, we had the opportunity to create an icon set for a household-name brand when designing for Samsung. When the electronics giant merged with Harman, they branched out into the connected car industry.

With any icon, the idea is to create a generic representation of a concept that instantly communicates its message to everyone, regardless of language. In this way, we use images as a global language that can connect the world.

As a designer, the first consideration for an icon set after its communication is consistency. There should always be clear visual rules for a set’s style, and each icon should hold its own on the page.

For this project, we visualized concepts for an industry that is largely uncharted in terms of visualization. Connected cars are an entirely new phenomenon, meaning that there aren’t many preconceptions restricting my creativity.

I designed these icons to be approachable and simple: rounded edges, spacious designs, and representative of familiar objects.

March 2017

Role: from ideation to production