Samsung Connected Car Icon Set
       
     
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Samsung Connected Car Icon Set
       
     
Samsung Connected Car Icon Set

Here, I had the opportunity to create an icon set for a household-name brand when designing for Samsung. When the electronics giant merged with Harman, they branched out into the connected car industry.

With any icon, the idea is to create a generic representation of a concept that instantly communicates its message to everyone, regardless of language. In this way, we use images as a global language that can connect the world.

As a designer, my first consideration for an icon set after its communication is consistency. There should always be clear visual rules for a set’s style, and each icon should hold its own on the page.

For this project, I visualized concepts for an industry that is largely uncharted in terms of visualization. Connected cars are an entirely new phenomenon, meaning that there aren’t many preconceptions restricting my creativity.

I designed these icons to be approachable and simple: rounded edges, spacious designs, and representative of familiar objects.

March 2017

Role: from ideation to production

Anastasia_Salazar_Website_Samsung_Icons_v1.jpg
       
     
Anastasia_Salazar_Website_Samsung_Icons_v12.jpg
       
     
Anastasia_Salazar_Website_Samsung_Icons_v13.jpg
       
     
Anastasia_Salazar_Website_Samsung_Icons_v14.jpg