#OpenUp
       
     
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#OpenUp
       
     
#OpenUp

#OpenUp is a human resources internal initiative at Facebook that seeks to reduce the stigma and open up the conversation around mental health. It is a call to action and speaks the voice of a friend encouraging people to understand themselves in a new way and to connect over each others' stories and challenges. The campaign which included the logo, sticker, posters, banner, environmental design and digital assets aimed to drive awareness to the resources and support available.

We designed two butterflies from every continent around the world (with the exception of Antarctica) to use metaphorically in our visuals and represent a vision of inclusivity. We tried to keep an accurate representation of butterflies in their natural state as much as possible as they appear to ‘open up’ from the structure of the logo and flutter down the halls of Facebook.

October 2017

Role: environmental design, creative assets, artwork

IMG_3294V1_V4.jpg
       
     
FB_OpenUp_Poster_Wall_Mock_V2.jpg
       
     
IMG_3332V2.jpg
       
     
IMG_3300V1_V5.jpg
       
     
IMG_3337_V3V4.jpg
       
     
IMG_3311_V5.jpg
       
     
IMG_3304-2_V6.jpg
       
     
IMG_2314_V3.jpg
       
     
FB_OpenUp_Print_Banner_DWS_V1.jpg
       
     
FB_Open-Up_Sharing_B_V1.png
       
     
FB_Open-Up_Sharing_A_V2.png