This was an amazing project to work on for several reasons. First, we had the rare and valuable opportunity to work with a different kind of company. In the Bay Area, tech dominates, and cheese brands are few and far between. Second, we had a chance to create a new typeface.
It’s always welcome change when a project takes us away from my computer and into the real world. But our deep and undying love for cheese made this project all the more exciting. We wanted to give Milk the feel of a neighborhood cheese shop, but with a certain elegant, upscale ambiance. We created an illustrated interpretation of the cheese-making process, which spans across the shop’s walls. The local feel is emphasized by the fact each product has its own design — there isn’t one template for all package or bag designs — which lends each item a one-of-a-kind feel.
May 2015. This project received a Gold Medal for the Graphis New Talent 2016 Annual Publication.
Role: from ideation to production