*Disclaimer: The logos on this page have been converted to a duotone color scheme for the purpose of this presentation. Not all the logos I design are pink and black ;)  We see thousands of logos everyday, and behind each logo is a long and hard-worked marketing strategy. What makes some more memorable than others? Although marketing strategies are an important part of the process, without a duality in the design process, we are left with numbers and no real answer, because an emotional encounter isn’t quantifiable.  That is why I focus on identifying the visual language that best triggers our audience’s heartbeat. Showcased is a collection of logos I designed for companies and organizations that range in their operations and industries. Though the clients differ, the logos have one thing in common, a heartbeat that made someone stop and look. I design first as an artist and then as a marketer, because at the end of the day, a design doesn't measure heartbeats through an EKG.
       
     
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Portfolio_2018_Logo-Page_V3-07.png
       
     
 *Disclaimer: The logos on this page have been converted to a duotone color scheme for the purpose of this presentation. Not all the logos I design are pink and black ;)  We see thousands of logos everyday, and behind each logo is a long and hard-worked marketing strategy. What makes some more memorable than others? Although marketing strategies are an important part of the process, without a duality in the design process, we are left with numbers and no real answer, because an emotional encounter isn’t quantifiable.  That is why I focus on identifying the visual language that best triggers our audience’s heartbeat. Showcased is a collection of logos I designed for companies and organizations that range in their operations and industries. Though the clients differ, the logos have one thing in common, a heartbeat that made someone stop and look. I design first as an artist and then as a marketer, because at the end of the day, a design doesn't measure heartbeats through an EKG.
       
     

*Disclaimer: The logos on this page have been converted to a duotone color scheme for the purpose of this presentation. Not all the logos I design are pink and black ;)

We see thousands of logos everyday, and behind each logo is a long and hard-worked marketing strategy. What makes some more memorable than others? Although marketing strategies are an important part of the process, without a duality in the design process, we are left with numbers and no real answer, because an emotional encounter isn’t quantifiable.

That is why I focus on identifying the visual language that best triggers our audience’s heartbeat. Showcased is a collection of logos I designed for companies and organizations that range in their operations and industries. Though the clients differ, the logos have one thing in common, a heartbeat that made someone stop and look. I design first as an artist and then as a marketer, because at the end of the day, a design doesn't measure heartbeats through an EKG.


Portfolio_2018_Logo-Page_V3-01.png
       
     
Portfolio_2018_Logo-Page_V3-05.png
       
     
Portfolio_2018_Logo-Page_V3-02.png
       
     
Portfolio_2018_Logo-Page_V3-03.png
       
     
Portfolio_2018_Logo-Page_V3-07.png