This campaign expressed Incrediwear’s ability to enhance and improve healthy lifestyles with their compression sleeves. FLEX by Incrediwear, shows the product as it is used by professional therapists and health specialists as a trusted, scientifically proven tool for healing and physical therapy. It shows the flexibility of the product, as it is used by all people—breathing new life into their everyday activities, giving them the support they need to keep moving forward.
Tagline: Keep Moving, Campaign Headline: Get Up & Flex, Hashtags: #GetUpAndFLEX #GoFLEX
Role: Campaign concept, tagline creation, copywriting, image direction, production