Allbirds is a company offering shoes made of premium natural materials to explore life’s everyday adventures. Promoted as the world’s most comfortable shoe, the Allbirds retail campaign embodies a sleek minimalist design, while balancing a playfulness that refreshes today’s, sometimes cold, design aesthetic. This is employed in the web design of their home page, product page, and partnerships page, as well as their digital event invitations and newsletter shown here.
Using a geometrically inspired visual story with a product-focused design, we introduce the shoe in a youthful way and allow the audience to imagine their perfect day wearing Allbirds.
Role: web/digital design, layout, image selection, photo retouching